The Claridges – Garden Brunch Campaign – Creative Works by Akshit

The Vision

When I first partnered with The Claridges, we had a shared vision: to create a brunch experience that wasn’t just a meal, but a sensory escape – a place where guests could unwind amid greenery, savor fine cuisine, and connect with the charm of an outdoor retreat right in the heart of New Delhi. We wanted to transform a typical Sunday brunch into a rejuvenating luxury experience that would resonate with patrons seeking both exclusivity and relaxation.

Project Overview

Our goal was clear: to elevate the brand’s appeal and drive new patrons to the hotel. For this, we conceptualized and launched the “Garden Brunch” at The Claridges, a high-end outdoor dining experience set against the lush backdrop of the hotel’s expansive lawns. This wasn’t just an event; it was a curated escape from the city’s bustle – a theme that guided every part of our campaign.

Campaign Launch and Social Media Engagement:

The Garden Brunch was heavily promoted across social media, especially on platforms like Instagram and Facebook, where we targeted affluent city-dwellers. The messaging highlighted the exclusivity and escape-like quality of the brunch, enticing viewers to reserve their spot.
We created a call-to-action that drove inquiries and bookings, emphasizing the limited seating and making the experience feel both accessible yet exclusive – a “Sunday retreat” only available at The Claridges.
Cultural Fusion with the Anglo-Indian Fest:

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Building on the success of the brunch, we also launched a unique cultural celebration: the Anglo-Indian Fest. This event was a testament to The Claridges’ dedication to diversity and cultural appreciation.
I produced a video to promote this fest, blending visuals of Indian and Western culinary elements to symbolize the harmonious fusion of these cultures. The video aimed to capture the spirit of inclusivity and curiosity, inviting guests to explore a rare culinary experience that bridged two rich culinary worlds.

Results & Impact:

Increased Patronage: The Garden Brunch quickly became a highlight, with reservations filling up each week as more people sought out this unique escape.
Enhanced Brand Image: The minimalistic luxury theme established a stronger, more refined brand identity for The Claridges, positioning it as a destination for premium, curated experiences.

Social Media Success: Our campaign achieved high engagement rates, with a noticeable uptick in likes, shares, and inquiries. The Anglo-Indian Fest video, in particular, gained traction and added a fresh dimension to the hotel’s image, showing it as a place of cultural fusion.

Final Thoughts: Creating the Garden Brunch campaign was not just about marketing an event; it was about telling a story that brought people into the serene luxury of The Claridges. This campaign allowed us to create moments where every guest felt pampered, valued, and part of something exceptional. For me, crafting this experience was all about celebrating both the space and the people – a truly rewarding project.

In the primary promotional material, we featured images of the lawns, dotted with elegant white canopies and chic dining setups. The focus here was to communicate serenity, space, and exclusivity – the kind of experience that allowed guests to feel like they’d stepped into a refined, private garden gathering.

For the second creative, I experimented with a design inspired by high-end culinary illustrations. Here, we showcased vibrant dishes and gourmet elements around the edges to subtly convey indulgence. This balance allowed us to appeal to both the visual senses and the gourmet tastes of our audience without overwhelming them.