




WE Qutub, a club and lounge located in Delhi, India, tasked my team and me with executing a marketing strategy that highlighted an opulent lifestyle, appealing to the city’s trendy and upscale crowd. Our approach involved a creative twist on traditional events to captivate and attract patrons. For instance, we introduced “GnT Thursday nights” and developed a special “Sabroso Tapas” menu to offer a unique dining experience. Notably, our “White Halloween” theme for the annual Halloween event was designed to infuse freshness and intrigue into the celebration, setting it apart from typical Halloween festivities. This strategy not only enhanced the venue’s allure but also significantly boosted attendance and engagement during these special themed nights.
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