Yumi Apparel

Yumi Apparel, a brand that champions the richness of Indian artisanal crafts, we embarked on creating a digital presence that resonates with the values of sustainability and tradition. With each piece showcasing natural fibers and handmade artistry through techniques like block printing and embroidery, our goal was to highlight these unique elements visually and narratively. Our social media strategy was crafted to reflect the brand’s commitment to sustainable practices and the support of village artisans, particularly women weavers. We facilitated this through a meticulously planned product photoshoot, aimed at capturing the rustic and authentic essence of the hand-crafted garments, which was then leveraged in our social media campaigns to not only attract fashion-conscious consumers but also educate them on the importance of supporting such traditional crafts.