The brief.
Oolenna Studio is a modern interior and furniture e-commerce label, sitting in a category where consumers buy with one eye on the room and the other on the price. The brief was a social and content presence that could move shoppers from scrolling past furniture tiles to opening the storefront — without falling into the deal-of-the-day genre that flattens the brand.
The harder problem was that the audience was shopping for the room, not the unit. A single chair on a white background closes a sale in a category we weren't in; in this category, the audience needed to see the chair *in a home* before they trusted it as one.
