The brief.
Shisha Stories is a Delhi shisha label with a catering arm that runs at corporate events as much as at retail. The brief was a comprehensive rebrand built to lift the label from generic-shisha shelf into a premium, considered choice — both for individual buyers and for event procurement.
Shisha is a category where almost every label looks the same on a shelf. The marketing job was to make Shisha Stories visibly different in the time it takes a buyer to scan a shop, and to give event procurement a credible reason to choose this brand for their floor.
